Evaluation slideshow

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Magazine Cover

Questionnaire

The Illusion
Questionnaire (Please Circle)
Generally Information
Age: ..............................

Gender: Male Female

Occupation: ......................................

Questions based on the Teaser Trailer you have just seen
1a) How effective did you feel the nursery rhyme at the beginning of the trailer was in contributing to the tension built up?

Extermly effective Very effective Slightly effective Not effective

1b) Why ? ......................................................................................................................................................
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2) Do you think the shot of the bed cover peeling back was held for too long?

Yes No

3) Did you understand the story the titles were portraying?

Yes No

4) Did you feel teased enough with the way the twins were sharply edited in and out of shots, only allowing you to catch glimpses of them?

Yes Slightly No

5) Did you find all the “paranormal” activities that occurred throughout the teaser trailer believable? E.g. the door slamming, the pot falling off the cooker, the duvet, telly turning on of its own accord....

Yes Slightly No

6a) Did you think the transition from slow edits to fast pace edits was sufficient enough for a horror teaser trailer?

Yes No

6b) Why/why not ?
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7) As the pace and volume of the music begins to increase, did you feel it was reflecting the quick pace of edits?

Yes No

8) Did the shot in the bath create sense eeriness and keep you on edge?

Yes No

9) Did the teaser trailer engage your attention throughout?

Yes No

9b) Why not?
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10) Did you feel sufficiently teased by the teaser trailer without giving away too much information?

Yes No

12) What genre do you feel we have portrayed?

.............................................................................

13) Describe your favourite shot of the teaser trailer and explain why this is.
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14) Would you go watch this film if it was released in cinema?

Yes No

Social networking sites are very popular amongst young adults aged 16-24 years of age, which is our target audience. Therefore we used facebook as another source to gain feedback from viewers taking the form of both comments and likes. This feedback in turn will be incorporated into our evaluation, as all of the feedback received was positive and encouraging. The facebook page is a less traditional method, however we felt it fitting in promoting our film as it would reach a wider sampling frame then a questionnaire would. This made the feedback more representative and generalisable of our target audience. It is also one of the cheapest ways to promote a film - as facebook groups do not cost any money and there also viewable worldwide at anytime for prolonged periods of time.

The Illusion teaser Poster

When creating our teaser film poster we gained a great deal of inspiration from "The Amityvile Horror", combining both the house and the writing embedded upon the wall. The slogan is scratched into the wall as if evil was a part of the the house itself. The juxtaposition of the child like hand writing combined with brutal sadistic slogan "In order to survive, someone must take your place" creates a sense of unease for the viewer. However in order to create a slight twist, to bring originality to the poster we used the twins for a number of reasons. The reason we Incorporated the house was because it represents the origins of the paranormal presents and there are many connotations linked with the house that create a sense of horror. As an educated audience of horror the use of a house has connotations of safety, security and familiarity yet the layout of the house illustrated a doorway into the unknown and a presence of evil which the house possesses. This is emphasised further by the twins, and their subtle engagement to the viewer by being possessed on the left hand side of the poster. The blank expressions that appear upon their faces, create a sense of uneasy amongst the audience as it contrasts with the expected smiley,happy, bubbly child we see in our everyday lives. So it almost portrays a sense of death as they hold no life in their eyes. For the modern horror fanatic the twins should immediately represent something evil as it is one of the typical conventions of horror we see in such films as"The Shining". As the twins were our main focus of the promotional campaign, it was important for us to use them in our poster to allow the viewers to gain a sense of recognition as they are an established feature of our marketing campaign. However we decided to only give them a surface area of a quarter of the poster, to ensure there was still some mystery and to also live up to the title of creating an "Illusion".

The black surroundings on the poster connotes a typical convention used in horror movies as the sense of unknown can be more terrifying then of what is actually present, therefore an empty space is more scary because as viewers we are expecting something to fill it. The anticipation of what could be behind the darkness intrigues viewers to want to see the film. The point of view element from the surrounding darkness gives the viewer a sense of perspective as they feel that they are the ones watching the house, and are drawn in by looking at the door and the twins. This gives the viewer control over what they are witnessing yet they still feel a sense of vulnerability due to the darkness and the size of the house.

The certificate we gave to our film was an 18 and we believed the logo should be used on our poster in order to entice an audience who are willing to see the scariest of horrors. This is because we felt that an 18 movie is more successful as viewers assume that producers and directors have gone that one step further in order to terrify them to their wits end. Other genres of films tend not to include the certificate on their posters, yet for horrors this could be a crucial selling point as the viewers anticipate the higher the rating the more horrific the film. We also included a review from "Empire Magazine" as they are an established film critic, consequently receiving 5 stars from them would have more of an impact then that from "Heat Magazine".

The Illusion Teaser Trailer

Third Evaluation Of Second attempt of filming

 After editing the re-shoots of our shots we still felt like something was missing. After watching our teaser trailer several times, we came to the conclusion that the content of the shots was correct yet the variation of the editing didn't portray the genre sufficiently as we hadn't yet include a series of rapid transactions. So we have come up with the following ideas;

- Sound reflecting the pace of edits (as we felt the music didn't build up enough suspense, however we are going to put the extra sound over the nursery rhyme) 

- Editing needs to speed up and become quicker throughout the trailer, as currently a lot of the shots are held for too long therefore the audience is not teased enough.

- We are going to in corporate a shot at the start of the teaser trailer at a much "slower" edit e.g. a child's swing slowly rocking - no sound apart from the creaking of the actually swing in order to create a sense of eeriness. 

As our teaser trailer is currently at 55 seconds we have the ability to include more shots, without removing any current ones. So we have decided to film a series of short "snappy" edits which will help to disorientate the viewer and tease them more. Here is a few examples of some of the edits we are going to film;

- hand grabbing a knife

- terrified facial expression

- blood dripping

- smashing of a plate/cup

- crying/whimpering

These shots will be used in order to show a variation of edits and to throw the viewer off.