Sunday, 27 February 2011



Social networking sites are very popular amongst young adults aged 16-24 years of age, which is our target audience. Therefore we used facebook as another source to gain feedback from viewers taking the form of both comments and likes. This feedback in turn will be incorporated into our evaluation, as all of the feedback received was positive and encouraging. The facebook page is a less traditional method, however we felt it fitting in promoting our film as it would reach a wider sampling frame then a questionnaire would. This made the feedback more representative and generalisable of our target audience. It is also one of the cheapest ways to promote a film - as facebook groups do not cost any money and there also viewable worldwide at anytime for prolonged periods of time.

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