Magazine Front Covers Analysis:
Initial when looking at both magazine covers, my eyes are immediately drawn towards "Total Film". The main reasons behind this is due to the mass amount of bright colours they have used e.g. the bold red and yellow titles set upon a misty blue background. In contrast to this "Sight and Sound" have used very bland shades of browns and more pastel colours representing perhaps the type of reader. As these colours portray sophistication, power and show a type of elegance we would expect to in a more middle class/ educated audience. The main similarity that is consistent with both these magazines is that they have both positioned a female actress on their front cover, however the image they are illustrating through them are very different. For example "Jessica Alba" is situated on the front cover of "Total Film" taking up a very sexual stance, with an outfit that emphasises her femininity very much through the sexuality she is portraying. She is wearing red lipstick which co-insides with her red top, which helps to represent lust. Her eyes are slightly closed yet still directed at the reader, which helps to entice you as it creates a connection between both her and the audience. The titles positioned next her discuss the feature article this magazine contains and puts extra emphasis on her looks in a clever punt of "Jessica Alba fires up our RED HOT summer preview". The titles consistently change in colour, font and size which helps to keep the audience engaged. In contrast to this when analysing "Tilda Swinton" on the front cover of "Sight and Sound" she is not portrayed as a sex symbol. This is due to her being a lot more covered up, yet again wearing a more pastel purple silk top with a collection of peals around her neck. This helps to connote wealth and stature (age). The colours she is wearing are subdued - more "classy" especially compared with "Jessica Alba". She helps to significant culture, art and a more mature audience. Therefore this wouldn't be suitable for our promotional package for "The Illusion" as our target audience consists of those aged 16-24 years old. Yet more attention is drawn towards "Tilda Swinton" due to the lack of titles on her magazine cover, therefore making her one of the main focuses. This shows that "Sight and Sound" believe she is a well known actress who will appeal to an already established audience of hers. Yet when we compare this with "Total Film" magazine cover which contains so much information about what the issue entails, it doesn't matter if the feature article doesn't appeal to you as there is so much more to read. This is a very useful asset for us, as the actress' we will be using on our front cover will be young and upcoming, therefore may not be that well known. Also we have produced a blockbuster which would reach a wider more assessable relevant audience through "Total Film" unlike "Sight and Sound" who tend to focus more an independent creations.
Feature Articles Analysis:
When comparing the two different articles the substantial difference consists of the ratio of writing to text. As "Total film" has produced a double spread on "Street Dance 3D" with minimal writing, as the images take up over 3/4 of the page. This puts a huge emphasis on the still, and shows the importance of choosing the right image in order to gain access to right the audience. We are not expected to actually read the article, hence why there is such a limited space for text. Yet the language used is attempting to gain of focus by emphasising on the excellence of the dancing e.g. "Brilliantly fuses dance styles". The article does the mention the film will be shown in 3D, however doesn't concentrate on the process that had to be taken in order for this is occur. This makes the article accessible to "your everyday man" allowing a wider audience to be reached. In comparison to this "Sight and Sound" contains a lot more text, illustrating that they aim at a much more educated audience, concerned with the making of the films rather then who stars in it. This is all previously discussed in an analysis i have done on the feature article of "Gangsters Special".
Advertisement Analysis:
Again "Total Film" has become reliant upon the use of bright colours e.g. the bold yellows and red on the advertisement in order to engage its audience. I believe this a rather effective way of drawing the readers attention, and works very successful in this advertisement. As it then in turn draws emphasis on the price and affordability for well known films such as Avatar. The advertisement used is selling nine different films to the audience, again giving them a variety in choice allowing them to appeal to a much wider audience in comparison to "Sight and Sound". Who are advertising just two similar films, giving them half an A4 page each. They are independent films with a BFI logo situated on the advertisement to show this. Again this is appealing to an already established audience. Yet attention is drawn to three separate reviews the films as received, relying on exceptional reviews rather then the use of well known actors/directors.
Overall when discussing and comparing the two different magazines, "Total Film" is defiantly the most relevant one in order to promote/advertise our blockbuster.
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