The article initially opens with a list of some of the typical conventions of crime we have expected to see in our gangster films since the 1930s e.g. "The tommy guns and roadsters are shiny as grand pianos...". Then explains how Michael Mann has adapted these features and how successful he believes his creation of "Public Enemies" has been. The article is very specific to showing the uniquness of director Michael Mann and the enthusiasm for digital camera work the cinematographer Danta Spinotti has. This demonstrates that this particular article is aimed at those who have an interest in the art side to the creations of films.
Throughout the article there are several references towards different gangster films across the ages, such as "Miller's Crossing", Bonnie and Clyde", "Miami Vice" and "Manhunter". Comparsions are consistenly made towards these films and the techniques that have been previously used e.g. "Nor indeed any return to the chessy folkloric melancholy of the Coen Brothers' Miller's Crossing (1990)." Yet for me these have no effective towards my perception of the film as i haven't even heard of most of the films mentioned. Again this emphasises the devtion expected towards the genre portraying the type of reader of the articles, as they are very specfic. This shows a more sophiscated type of reader who is not only interested in the big budget proudcts but also those produced independtly, and enjoy seeing the contrasts between and how the genre has devloped.
Therefore we feel "Sight and Sound" is targeted at more of a niche market due to the amount of teachnical lanague used and due to us producing a blockbuster we feel that "The Film" reaches a much larger audience. "Sight and Sound" articles go into a lot of depth about the making of the films, with text taking up a larger proportion of the page in comparsion to images. Showing a more of an experinced audience needed, however this is not the type of audience we wish to appeal to as it makes it too narrow and very specfific. This is one of the reasons we have decided not to use "Sight and Sound" for our magazine cover for ur promotional package.
Therefore we feel "Sight and Sound" is targeted at more of a niche market due to the amount of teachnical lanague used and due to us producing a blockbuster we feel that "The Film" reaches a much larger audience. "Sight and Sound" articles go into a lot of depth about the making of the films, with text taking up a larger proportion of the page in comparsion to images. Showing a more of an experinced audience needed, however this is not the type of audience we wish to appeal to as it makes it too narrow and very specfific. This is one of the reasons we have decided not to use "Sight and Sound" for our magazine cover for ur promotional package.
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