Friday, 14 January 2011

Analysis of "Hide and Seek" promotional poster


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This promotional film poster for hide and seek conveys many of the typical conventions of horror we expect to see through aspects of mise en scene. The reason i decided to focus on this poster is due to their synopsis again being very similar to ours.  As it contains a focus on a small girl and the event of moving into an unusal cheap house, which has its knock on effects.

My eyes are immedatly drawn to the illumanted window, which contains a silohutted figure. The harshness of the shadows on her face and body keep her presence mysterious, creating susispion amoungst the viewers of whos figure it is. They have also used a long shot when capturing this image, in order to show te interactiopn between the figure and the window. Windows and doors are a convention we expect to see in horros, as they can symbolise so many different actions. This particular image creates various emotions within the viewer, making them slightly unesay as we are not aware of what particular convention of windows is being used. As personally it culd show that the distorted figure is watching us through their transpraent window, which intially gives her control and domance over us. The text emphasises this point further "you can run, but you cant hide" and with the blackness surrounding the image really makes us feel trapped with no means of escape. AS for example if this poster was situated at a bus stop, then even when were not looking at the poster the figure will still be "looking" at us. Espically if this was of a night time, this could make the viewer feel very uncomfortable. Yet in contrast to this the image could portray the silehutted figure to be trapped, with the window being their means of escape. This in turn could invoke a response of sympathy for the figure. Finally the window could illistrat a means of protection for the figure, from what is outside which is where the viewer would be situated. Even though this image only takes up a small proportion of the poster, it is very effective!! As it leaves the viewer feeling puzzled ad confussed as to weather the figure is the villian or the hero. It also allows the viewer to decide for themselves what is actually occuring in the house, and when the producer allows this is happen can make a poster even scarier as we would tend to assume our own greatest fears. The orange and yellow coloyrs used to illumante the room, are the only source of light used on the poster. They help to represent hellish colours, showing an evil presence within the room. Almost as if the house could be in fire. As our teaser trailer is also based on the effect a paranormal house can have on a family, when crating our poster we are defonatly going to take into consideration the use of windows and doors.

The films slogan "you can run, but you can't hide" warps the innocence of a child like game, turning their purity into something sinister. THEIR FUN HAS TURNT INTO OUR FEAR! This particular slogan has been written in a childs hand writting, portraying their power over ours which is not expected in everyday society. As they are informing us of what we can do - run - and what we can't dot -hide. The colour of the writting is red, demonstarting blood which in turn can signify death and terrar. Once again the fact that it has been written by a child is reinforced as it seems to be done with a crayon. As this slogan is situated at the top of the poster taking up nearly a half of the poster, shows its importance. Again this is another thing we will have to taken into account when making our open poster.

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